Learn how to create measurable results through digital marketing, performance strategy and e-commerce. This two-year programme gives you hands-on skills in analytics, paid advertising, SEO, conversion optimisation and digital sales platforms.
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Online Studies |
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October 2026 |
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2 years full time | 4 years part time |
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Full time: NOK 45.000,- per semester |
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State Educational Loan Fund (Lånekassen) |
Students are encouraged to use AI as a supportive tool to improve workflows, analysis and decision-making, not as a replacement for professional judgement. AI can be used to support campaign planning, automation, audience insights, data interpretation and content optimisation.
How is AI used in the workplace in performance marketing and e-commerce?
AI is increasingly used to improve campaign efficiency, automate marketing processes, personalise customer journeys and analyse performance across digital channels. Professionals still need strong skills in strategy, analytics, ethics and communication to evaluate data, make sound decisions and create effective growth strategies.
Why Study Digital Marketing - Performance and E-commerce?
Businesses need digital marketers who can do more than build visibility. They need professionals who can optimise campaigns, improve conversions and turn data into measurable business growth.
This programme gives you practical experience with performance marketing, e-commerce, SEO, paid advertising, analytics and customer journeys. You learn how to design, manage and improve digital marketing activities across channels and platforms.
Career opportunities
After completing Digital Marketing - Performance and E-commerce, you can pursue roles such as:
- Digital Marketer
- Performance Marketer
- E-commerce Marketer
- Paid Media Specialist
- Search Engine Marketer
- Marketing Automation Specialist
- Marketing Coordinator
- Marketing Consultant
- Digital Strategy Consultant
- Marketing Manager
- Entrepreneur
Programme information
The programme focuses on developing your skills in digital marketing, performance marketing and e-commerce. You will learn how to plan, execute, measure and optimise campaigns and digital sales activities across channels.
Throughout the programme, you will work with analytics, SEO, paid advertising, website optimisation, customer journeys and conversion strategies. The final project work gives you practical experience in applying data-driven methods to real digital marketing and e-commerce tasks.
First semester:
- The Digital Marketer
- Content Marketing
- Website Optimisation
- Semester Project
Second semester:
- Social Media Marketing
- Creativity and Storytelling for Marketing
- Performance Analytics
- Exam Project
Third semester:
- Consumer Behaviour
- E-commerce Marketing
- Semester Project
Fourth semester:
- Performance Marketing
- Industry Experience
- Project Exam
| School: | Noroff Higher Vocational College (Noroff Fagskole) |
| Application deadline: | Continuous admission. Applications are processed in the order they are submitted. |
| Language of instruction: | English |
| Accreditations: | Approved for loans and grants from the Norwegian State Educational Loan Fund (Lånekassen). Accredited by NOKUT. |
| Degree: | Professional Degree |
| Credits: | 120 Credits |
Hardware and software
We recommend the following:
- Computer suitable for digital marketing tools, analytics platforms and browser-based applications.
- Stable internet connection.
- Updated web browser.
- Access to spreadsheet and presentation tools.
- Both PC and Mac can be used.
Noroff has ongoing admissions, and applications are processed in the order they are received. The earlier you apply, the earlier you can secure a study place.
To qualify for the program, you must have general study competence or vocational education with a professional certificate. It is also possible to apply based on recognized prior learning.
For international students, depending upon which country you have received your education from, the requirements will differ. Please use this website where you can find the specific requirements for your country at the bottom of the page.
All our study programs are approved for loans and grants from the Norwegian State Educational Loan Fund (Lånekassen). You can apply to the Loan Fund for basic support (loan and grant; NOK 166.859) and tuition fees (NOK 79,432).
As an adult student, you can receive loans and grants from the State Educational Loan Fund. This also applies if you work while studying.
As a main rule, you must be a Norwegian citizen to receive support from the Norwegian State Educational Fund. However, foreign citizens may also be entitled to financial support. Check here to see if you are eligible.
All our study programs are approved for loans and grants from the Norwegian State Educational Loan Fund (Lånekassen). You can apply to the Loan Fund for basic support (loan and grant; NOK 166.859) and tuition fees (NOK 79,432).
As an adult student, you can receive loans and grants from the State Educational Loan Fund. This also applies if you work while studying.
As a main rule, you must be a Norwegian citizen to receive support from the Norwegian State Educational Fund. However, foreign citizens may also be entitled to financial support. Check here to see if you are eligible.
Our academic staff
