The programme focuses on developing your practical skills in digital marketing, video production and content creation. You will learn how to plan, produce and publish content tailored to different digital platforms.
Throughout the programme, you will work with video production, storytelling, content strategy and distribution across platforms such as YouTube, TikTok and Instagram. You will also learn how to analyse performance and optimise content based on data and audience insights.
Final project work gives you hands-on experience in developing and executing complete content and video strategies, preparing you for real-world industry demands.
Read more about the study programme in our course catalog.