During your first year, you'll gain a practical insight into the principles, methods and techniques of effective visual communication across a range of media. This includes extensive training in design software and a solid understanding of industry standards. You'll unleash your creative potential through engaging visual projects.
The second year delves deeper into the discipline of design, focusing on identifying your unique design identity. This includes discovering your preferences, hidden talents and refining a personal style. The curriculum continues to integrate art, design and technology to encourage innovative expression.
Throughout the programme, you'll be encouraged to use AI tools to automate tasks, enhance images and generate ideas faster. This emphasis on the conceptual and strategic aspects of graphic design will better prepare you for industry.
Each semester concludes with an extensive study project, often for real clients, culminating in a portfolio presentation.
Read more about the study program in our course catalog.