Digital Marketing - Performance and E-commerce

Higher Professional Degree

Digital Marketing – Performance and E‑commerce

Future-ready content creation for the AI age

Learn to drive measurable results in digital marketing and e-commerce. Develop practical skills in analytics, paid advertising, SEO, conversion optimisation and digital sales platforms through this two-year programme, using AI to support your work.

Online Studies

12 January 2027 More startups

16 March 2027

10 August 2027

12 October 2027

2 years full-time | 4 years part-time

Full-time: NOK 47.000,- per semester
Part-time: NOK 23.500,- per semester

Eligible for Norwegian student funding (Lånekassen)

AI in the study programme

You are encouraged to use AI as a supportive tool to improve workflows, analysis and decision-making, not as a replacement for professional judgement. AI can be used to support campaign planning, automation, audience insights, data interpretation and content optimisation.

How is AI used in the workplace in performance marketing and e-commerce?

AI is increasingly used to improve campaign efficiency, automate marketing processes, personalise customer journeys and analyse performance across digital channels. Professionals still need strong skills in strategy, analytics, ethics and communication to evaluate data, make sound decisions and create effective growth strategies.

Why Study Digital Marketing - Performance and E-commerce?

Businesses need digital marketers who can do more than build visibility. They need professionals who can optimise campaigns, improve conversions and turn data into measurable business growth.

This programme gives you practical experience with performance marketing, e-commerce, SEO, paid advertising, analytics and customer journeys. You learn how to design, manage and improve digital marketing activities across channels and platforms.

You also work with modern, industry-relevant tools and platforms, many of which use AI to support activities such as analysis, automation and content creation. You learn to use these tools as part of effective marketing practice, while developing the judgement to understand when and how AI and other technologies add value.

One-year programme also available

The first year of this two-year programme is identical to the one-year programme Digital Marketing. However, you can apply directly to this two-year programme and secure your place for two years.

Career opportunities

After completing Digital Marketing - Performance and E-commerce, you can pursue roles such as:

  • Digital Marketer
  • Performance Marketer
  • E-commerce Marketer
  • Paid Media Specialist
  • Search Engine Marketer
  • Marketing Automation Specialist
  • Marketing Coordinator
  • Marketing Consultant
  • Digital Strategy Consultant
  • Marketing Manager
Digital marketing performance and e-commerce

From Data to Digital Growth

Programme information

Learning outcomes

The programme focuses on developing your skills in digital marketing, performance marketing and e-commerce. You will learn how to plan, execute, measure and optimise campaigns and digital sales activities across channels.

Throughout the programme, you will work with analytics, SEO, paid advertising, website optimisation, customer journeys and conversion strategies. The final project work gives you practical experience in applying data-driven methods to real digital marketing and e-commerce tasks.

Read more about the study programme in our course catalogue.

Course structure

First semester:

  • The Digital Marketer
    Explore branding, marketing strategy and target audiences to develop a brand identity and marketing approach, using creative digital tools and AI-enabled features to support brand development.

  • Content Marketing
    Learn how to attract and engage audiences through valuable, relevant content, using digital tools and AI-enabled features to support content development.
  • Website Optimisation
    Learn how to create and optimise websites for accessibility, usability and search visibility, using data and digital tools to identify opportunities for improvement.
  • Semester Project
    Apply your learning in a practical marketing project, bringing together key concepts and digital tools from across the semester.

Second semester:

  • Social Media Marketing
    Explore social media platforms, audience behaviour, content planning and advertising to develop effective approaches to marketing across different channels.
  • Creativity and Storytelling for Marketing
    Develop creative ideas and compelling marketing messages for specific audiences, applying creative thinking and storytelling principles to make effective marketing decisions in a digital environment. Use of AI in the creative process is encouraged.
  • Performance Analytics
    Learn to measure and improve marketing performance by analysing data, understanding user behaviour and using analytics, experimentation and automation tools to inform decisions and identify opportunities for improvement.
  • Exam Project
    Apply your marketing knowledge and skills to a real-world client challenge, using relevant digital tools to plan, deliver and evaluate a marketing project.

Third semester:

  • Consumer Behaviour
    Explore the psychological, behavioural and social factors that influence purchasing decisions and how these insights can inform marketing strategy and communication.
  • E-commerce Marketing
    Learn the fundamentals of setting up and marketing an online store, exploring the customer journey, product marketing, personalisation and AI-enabled features within e-commerce tools.
  • Semester Project
    Apply your learning in consumer behaviour and e-commerce marketing to develop and deliver a practical project informed by audience insights and digital tools.

Fourth semester:

  • Performance Marketing
    Learn to design and manage performance marketing systems that connect audience targeting, campaign workflows and data-informed decision-making, using automation platforms, AI agents and other digital tools to streamline marketing processes.
  • Industry Experience
    Develop professional skills through teamwork and practical problem-solving, collaborating to address a marketing challenge in an industry-relevant context.
  • Project Exam
    Bring together your learning from across the programme to address a comprehensive marketing challenge through strategic planning, practical implementation and evaluation.

Extended programme information

School: Noroff Higher Vocational College (Noroff Fagskole)
Application deadline: Continuous admission. Applications are processed in the order they are submitted.
Language of instruction: English
Accreditations: Approved for loans and grants from the Norwegian State Educational Loan Fund (Lånekassen). Accredited by NOKUT.
Degree: Higher Professional Degree
Credits: 120 Credits

Hardware and software

We recommend the following:

  • Computer suitable for digital marketing tools, analytics platforms and browser-based applications.
  • Stable internet connection.
  • Updated web browser.
  • Access to spreadsheet and presentation tools.
  • Both PC and Mac can be used.

Admission requirements

Noroff has ongoing admissions, and applications are processed in the order they are received. The earlier you apply, the earlier you can secure a study place.

To qualify for the programme, you must have general study competence or vocational education with a professional certificate. It is also possible to apply based on recognised prior learning.

For international students, depending upon which country you have received your education from, the requirements will differ. Please use this website where you can find the specific requirements for your country at the bottom of the page.

You can read more about admission requirements here.

Financing

All our study programs are approved for loans and grants from the Norwegian State Educational Loan Fund (Lånekassen). You can apply to the Loan Fund for basic support (loan and grant; NOK 170,368) and tuition fees (NOK 81,102).

As an adult student, you can receive loans and grants from the State Educational Loan Fund. This also applies if you work while studying.

As a main rule, you must be a Norwegian citizen to receive support from the Norwegian State Educational Fund. However, foreign citizens may also be entitled to financial support. Check here to see if you are eligible.

You can read more about payment, loans, and grants here. 

Our academic staff

Celine Dyndal
Understanding what drives clicks, choices and conversions is a vital skill for modern marketers. In this programme, you’ll learn how to turn insights into measurable results. Celine Dyndal
Michael John Phillip
If you’re curious about what drives online purchasing and how to optimise sales, this programme will give you the tools to turn strategy into results. Michael John Phillip
Få studieveiledning på Noroff

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