Videomarkedsføring i Sosiale Medier

Professional Degree

Video Marketing in Social Media

Online Study Programme

Hands-on education that teaches you how to create engaging video content for platforms such as Facebook, Instagram, TikTok and YouTube. Today, there is a high demand for marketers with video production skills.

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Online Studies

15 October 2024 More startups

7 January 2025

11 March 2025

12 August 2025

1 year full time | 2 years part time

Full time: NOK 44.000,- per semester
Part time: NOK 22.000,- per semester

State Educational Loan Fund (Lånekassen)

Why Study Video Marketing in Social Media?

Video marketing is all about telling stories through video to promote and inform about products or services. With the huge growth of video-specific social media, video marketing is often a top priority for anyone looking to increase brand awareness. This means that the need for video marketing experts will only increase in the future.

This programme will teach you how to produce video content through storytelling for various social media channels. A combination of skills in video production, digital marketing and the use of analytical tools are required.

On completion of the programme, you will be able to work with digital marketing strategies that specifically target video content for social media. You will learn how to develop and maintain each SoMe channel by telling the right story to the right audience.

Career opportunities

After completing Video Marketing in Social Media, you can pursue careers such as:

  • Content producer
  • Digital marketer
  • Video editor
  • Social media strategist
  • Videographer
  • Social media analyst
  • Self-employed professional
Ida Karoline Artman

From Nurse to Video Marketer

Programme information

Learning outcomes

The programme focuses on developing your video marketing skills, with an emphasis on planning, shooting and editing video content effectively for digital media platforms. Throughout the course you will also learn basic business skills, with the opportunity to use your own business as a case study.

The programme provides insight into organic video content, producing video ads and using data analytics to optimise your social media presence. The final project exam involves designing and implementing a comprehensive video campaign for a chosen business based on a digital marketing strategy.

Course structure

First semester:

  • Marketing Strategy and Communication
  • Online Video Production
  • YouTube Methodology
  • Semester Assignment

Second semester:

  • Industry Project
  • SoMe Video
  • Video Advertisment
  • Performance Analytics
  • Project Exam

Extended programme information

School: Noroff Higher Vocational College (Noroff Fagskole)
Application deadline: Continuous admission. Applications are processed in the order they are submitted.
Language of instruction: English
Accreditations: Approved for loans and grants from the Norwegian State Educational Loan Fund (Lånekassen). Accredited by NOKUT.
Degree: Professional Degree
Credits: 60 ECVET

Hardware and software

We recommend the following:

  • 500 GB hard disk (possibly 250 GB + cloud storage: such as Dropbox, OneDrive, Google Drive (recommended).
  • 8 GB RAM (16Gb for 4K and HD).
  • Core i5 processor.
  • Smartphone with good camera.
  • Both PC and Mac can be used.
  • Video camera.
  • Microphone.
  • Lighting equipment

Admission requirements

Noroff has ongoing admissions, and applications are processed in the order they are received. The earlier you apply, the earlier you can secure a study place.

To qualify for the program, you must have general study competence or vocational education with a professional certificate. It is also possible to apply based on recognized prior learning.

For international students, depending upon which country you have received your education from, the requirements will differ. Please use this website where you can find the specific requirements for your country at the bottom of the page.

You can read more about admission requirements here.

Financing

All our study programs are approved for loans and grants from the Norwegian State Educational Loan Fund (Lånekassen). You can apply to the Loan Fund for basic support (loan and grant; NOK 137,907) and tuition fees (NOK 74,366).

As an adult student, you can receive loans and grants from the State Educational Loan Fund. This also applies if you work while studying.

As a main rule, you must be a Norwegian citizen to receive support from the Norwegian State Educational Fund. However, foreign citizens may also be entitled to financial support. Check here to see if you are eligible.

You can read more about payment, loans, and grants here. 

Student interviews

Ole Kaldal-Key
I've built up a strong portfolio of work during my studies and was ready to enter the workforce. Ole Kaldal-Key
Madeleine Josefine Øksnes
It is a highly relevant study programme that meets a significant demand in the market. Madeleine Josefine Øksnes

Our academic staff

Marna Haskins
Learn the skills and knowledge to leverage the power of video content for effective social media marketing strategies. Marna Haskins
Amanda Moore
We are all about visual storytelling in real world application. Amanda Moore

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