How is AI used in the Video Marketing in Social Media programme?
Students are encouraged to use AI as a supportive tool to enhance their learning, not as a replacement for their knowledge. While we currently do not offer specific lectures or courses on AI in video marketing, plans are underway to integrate this into the curriculum. This will ensure that students learn how to responsibly and effectively use AI tools, preparing them for its increasing role in the industry.
How is AI used in the workplace as a video marketer?
AI is revolutionizing how video marketers create and distribute content. AI can automate routine tasks like editing video sequences, generating thumbnail recommendations, and analyzing performance metrics to suggest improvements. This enables professionals to focus more on developing creative content strategies and engaging storytelling.
However, a strong understanding of marketing principles is still essential, as AI-generated insights and outputs require critical evaluation, personalization, and fine-tuning to align with campaign goals and audience expectations. The ability to combine AI tools with your expertise is key to creating impactful video marketing campaigns.
