Videomarkedsføring i Sosiale Medier

Professional Degree

Video Marketing in Social Media

Online Study Programme

Hands-on education that teaches you how to create engaging video content for platforms such as Facebook, Instagram, TikTok and YouTube. Today, there is a high demand for marketers with video production skills.

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Online Studies

10 March 2026 More startups

11 August 2026

13 October 2026

12 January 2027

1 year full time | 2 years part time

Full time: NOK 45.000,- per semester
Part time: NOK 22.500,- per semester

State Educational Loan Fund (Lånekassen)

AI in the study programme

How is AI used in the Video Marketing in Social Media programme?

Students are encouraged to use AI as a supportive tool to enhance their learning, not as a replacement for their knowledge. While we currently do not offer specific lectures or courses on AI in video marketing, plans are underway to integrate this into the curriculum. This will ensure that students learn how to responsibly and effectively use AI tools, preparing them for its increasing role in the industry.

How is AI used in the workplace as a video marketer?

AI is revolutionizing how video marketers create and distribute content. AI can automate routine tasks like editing video sequences, generating thumbnail recommendations, and analyzing performance metrics to suggest improvements. This enables professionals to focus more on developing creative content strategies and engaging storytelling.

However, a strong understanding of marketing principles is still essential, as AI-generated insights and outputs require critical evaluation, personalization, and fine-tuning to align with campaign goals and audience expectations. The ability to combine AI tools with your expertise is key to creating impactful video marketing campaigns.

Why Study Video Marketing in Social Media?

Video marketing is about telling stories through video to promote products or services. The fast growth of video-specific social media makes video a top priority for increasing brand awareness, and the demand for experts in this field will continue to grow.

The programme will teach you to produce video content for social media platforms such as Facebook, Instagram, TikTok and YouTube. You will combine skills in video production, digital marketing and the use of analytics tools.

You will be able to work with digital marketing strategies for video content and develop targeted social media strategies to reach the right audience.

Career opportunities

After completing Video Marketing in Social Media, you can pursue careers such as:

  • Content producer
  • Digital marketer
  • Video editor
  • Social media strategist
  • Videographer
  • Social media analyst
  • Self-employed professional
Simon Almås

Building a Career in Video and Photo

Programme information

Learning outcomes

The programme focuses on developing your video marketing skills, with an emphasis on planning, shooting and editing video content effectively for digital media platforms. Throughout the course you will also learn basic business skills, with the opportunity to use your own business as a case study.

The programme provides insight into organic video content, producing video ads and using data analytics to optimise your social media presence. The final project exam involves designing and implementing a comprehensive video campaign for a chosen business based on a digital marketing strategy.

Read more about the study program in our course catalog.

Course structure

First semester:

  • Marketing Strategy and Communication
  • Online Video Production
  • YouTube Methodology
  • Semester Assignment

Second semester:

  • Industry Project
  • SoMe Video
  • Video Advertisment
  • Performance Analytics
  • Project Exam

Extended programme information

School: Noroff Higher Vocational College (Noroff Fagskole)
Application deadline: Continuous admission. Applications are processed in the order they are submitted.
Language of instruction: English
Accreditations: Approved for loans and grants from the Norwegian State Educational Loan Fund (Lånekassen). Accredited by NOKUT.
Degree: Professional Degree
Credits: 60 Credits

Hardware and software

We recommend the following:

  • 500 GB hard disk (possibly 250 GB + cloud storage: such as Dropbox, OneDrive, Google Drive (recommended).
  • 8 GB RAM (16Gb for 4K and HD).
  • Core i5 processor.
  • Smartphone with good camera.
  • Both PC and Mac can be used.
  • Video camera.
  • Microphone.
  • Lighting equipment

Admission requirements

Noroff has ongoing admissions, and applications are processed in the order they are received. The earlier you apply, the earlier you can secure a study place.

To qualify for the program, you must have general study competence or vocational education with a professional certificate. It is also possible to apply based on recognized prior learning.

For international students, depending upon which country you have received your education from, the requirements will differ. Please use this website where you can find the specific requirements for your country at the bottom of the page.

You can read more about admission requirements here.

Financing

All our study programs are approved for loans and grants from the Norwegian State Educational Loan Fund (Lånekassen). You can apply to the Loan Fund for basic support (loan and grant; NOK 166.859) and tuition fees (NOK 79,432).

As an adult student, you can receive loans and grants from the State Educational Loan Fund. This also applies if you work while studying.

As a main rule, you must be a Norwegian citizen to receive support from the Norwegian State Educational Fund. However, foreign citizens may also be entitled to financial support. Check here to see if you are eligible.

You can read more about payment, loans, and grants here. 

Student interviews

Ole Kaldal-Key
I've built up a strong portfolio of work during my studies and was ready to enter the workforce. Ole Kaldal-Key
Madeleine Josefine Øksnes
It is a highly relevant study programme that meets a significant demand in the market. Madeleine Josefine Øksnes

Our academic staff

Marna Haskins
Learn the skills and knowledge to leverage the power of video content for effective social media marketing strategies. Marna Haskins
Amanda Moore
We are all about visual storytelling in real world application. Amanda Moore

Watch livestream recording

Livestream recording June 2025 - Marketing at Noroff
Få studieveiledning på Noroff

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