The first semester equips you with basic skills in digital product creation. This includes identifying market gaps and user needs. You'll learn to identify problems, gather user insights and develop them into testable prototypes. Key to this semester is the mastering of visualisation techniques, which are essential for mapping out digital product concepts and user journeys.
The second semester takes these skills further, focusing on practical application in more complex scenarios. You'll learn to run digital product management workshops and strategise future digital projects, including in untapped markets. This will hone your ability to create compelling product propositions.
Each semester involves working on a substantial project with interim submissions. Both semesters conclude with a final submission of the project you have worked on.