How is AI used in the Graphic Design programme?
AI is becoming an increasingly important part of the design industry, and we encourage you to approach it thoughtfully and responsibly throughout your studies. We treat AI as a practical tool that can support your design work, rather than a separate subject to study, with your own ideas and judgement always at the centre.
You're welcome to use AI in your project work, for example to help with idea development, research, or production, as long as you're open about where and how you've used it. We place a strong emphasis on originality, critical thinking, and transparent use, so that AI supports your creativity rather than replacing it.
You may also have the chance to explore AI through occasional workshops and informal discussions, where you can get a feel for what these tools can and can't do well.
Most importantly, we believe what makes a strong designer is human. Curiosity, adaptability, and the ability to think, question, and create for yourself are the skills that will carry your career, whatever the tools of the day.
How is AI being used in the workplace within Graphic Design?
In the industry, AI is transforming graphic design by enhancing productivity and creativity. Image- and text-generating tools help designers automate repetitive tasks, and explore creative possibilities faster, freeing up time for conceptualisation and refinement.
We feel that a strong emphasis on human originality and skill should remain, with AI-generated content serving as a starting point rather than the final product. While AI can assist with many tasks, human-centred design, innovation, and real-world problem-solving skills remain irreplaceable and central to the designer's role.