Digital marketing teaches you the most important tools in order to target the online marketplace. The program is suitable for those who want to work strategically with marketing on the internet and in social media.
Digital Fields Always Under Development
Developments on the internet move at a fast pace. Technology and communication merge ever closer together. This interaction is changing in line with technological development. The program requires you to keep you updated on new trends and market channels. New sites, channels, tools and services occur continuously and are where companies and organizations can reach users.
Teachers are very helpful and assist, even outside of work. We always get good answers to our questions.Cecilie Holm Fjelde
Knowledge of digital marketing is needed to create or exploit competitive advantage in a business. Many businesses want to have their own staff who possess this expertise, while others hire specialized consulting agencies. Some do both.
Become a digital marketer
After the study will be updated on digital marketing through modern and cost-effective channels. You will possess knowledge and skills that can instantly add business value through increased visibility on the Internet, ad networks, social media presence, and the company's own website.
You will get a basic introduction to the marketing profession along with a solid platform in performance measurement and analysis. This will enable you to capture new opportunities that arise. The program provides an introduction to customer dialogue and you also learn how to keep yourself up-to-date with what is happening in the marketing world even after the program.
The program has a strong focus on practical skills. The teaching is based on professional input and continuous efforts on exercises. Along with this you will work with a larger mandatory task related to each topic. The first half is made up of five themes, while the second semester runs in blocks where you concentrate on one topic at a time.
Topics in Digital Marketing:
- Digital Communication Channels
- Results and Analysis
- The Website as a Marketing Channel
- Study Project 1
- Digital Profiles
- Online Advertisement
- Engaging dialogue
- Study Project 2
- Principals and tools used for digital communication
- Ways to improve your communication skills
- New and up-coming trends along with new techniques and ways to use all of the digital channels
- Search engine tools for interpreting and measuring data
- Web technology and quality standards relative to the industry
- Regulations and standards for online marketing
- Different social media and advertisement channels. Along with different distribution methods
- Ways to create good user experiences on a website
- Ways to customize web pages in order to exploit a particular market segment
- Ways to apply knowledge to create a marketing plan for customers, brands or products
- How to use tolls to measure and analyze branding and performance marketing
- How to identify the strengths and weaknesses of a website with regards to visibility in search engines and social media user behavior
- Proper business conduct along with ethical issues that are related to marketing
- Privacy laws
Job titles often used is marketing coordinator, information consultant, web editor, etc. As you get more work experience, you may move on to positions as project manager or digital marketing consultant in general, or more specialized areas of digital marketing.
The program is demanding, but the teachers are great and always try to help you.Sandra Thrane
In larger companies you can work as an employee in marketing, information or web development. In smaller companies with strong online focus in marketing can work as a marketing manager. You can also take the role of media consultant, consultant in counseling agency in marketing or a communication and web developer.
The program may also be suitable for those who want to start their own business. With skills in marketing and tangible experience with cost effective marketing measures, you will be able to promote yourself and your business.
Digital marketing can be combined and built on by Graphic Design. This may be appropriate for those who wish to specialize further in branding and identity. In addition, you can even design and manufacture all of the layout, promotional photos, advertising ads, banners and presentation videos for the internet and social media. Graphic design gives a thorough introduction to web design that allows students to code, launch, maintain and update websites.