How is AI used in the Digital Marketing programme?
We will teach you how to use AI tools like ChatGPT, Copilot, Canva, HubSpot, and Google Ads to enhance marketing strategies. You will gain hands-on experience with AI in both content creation and analysis, learning how AI can assist with everything from generating marketing materials to analyzing data.
We emphasize the importance of critically assessing AI-generated results. This will equip you with the skills to use AI effectively while maintaining professional integrity.
You are encouraged to use AI as a supportive tool to improve workflows, analysis and decision-making, not as a replacement for professional judgement. AI can be used to support campaign planning, automation, audience insights, data interpretation and content optimisation.
How is AI being used in the workplace within Digital Marketing?
AI is increasingly used to improve campaign efficiency, automate marketing processes, personalise customer journeys and analyse performance across digital channels. Professionals still need strong skills in strategy, analytics, ethics and communication to evaluate data, make sound decisions and create effective growth strategies.