When Ida Marie was choosing her education, one thing was certain: she was tired of poor design. Her choice fell on Graphic Design at Noroff.
– I was really annoyed by things that were badly designed, and in the end I thought I might as well do something about it myself instead of just being irritated.
Gained confidence in client meetings
One of the most valuable things she took from Graphic Design was the experience of presenting assignments in front of others. She explains that it was often about explaining and defending design choices in a professional way.
– It forced me to put words to the process behind my designs, and that has been incredibly useful in client meetings.
Photo: Private
The freedom of freelancing
Ida Marie has worked extensively as a freelancer and describes the lifestyle as both flexible and varied. She shares that she has had the opportunity to live abroad for several years while still working with Norwegian clients.
– I could take a break in the middle of the day and work in the evening instead, as long as I met the deadlines.
When it comes to projects, she enjoys most those that involve building brands from the ground up. She adds that further developing an existing brand can also be rewarding, but there is something truly special about creating an identity from scratch.
Staying updated with an eye beyond just design
Ida Marie follows many designers on social media but finds inspiration from far more sources. She emphasizes the importance of keeping an eye on general trends, saying she finds much inspiration in interior design, colors, and fashion. At the same time, she believes it’s crucial to dare to try new technology, as without curiosity and willingness to test something new, you risk falling behind.
One of the highlights of her career came when she was asked to illustrate for the Norwegian translation of the "Bible Project" films.
– I had watched them in English a few years earlier and was really impressed with the work. Being part of the Norwegian version was incredibly fun.
Photo: Ida Marie’s own work
Visual communication that makes an impact
Today, Ida Marie works as a Communications Advisor for the Christian Democratic Party’s Parliamentary Group, responsible for both graphic design and social media. She enjoys the role and has no immediate plans to change paths, but admits that freelancing still lingers in the back of her mind.
– Maybe my midlife project will be to start a small agency where I can choose where and when I work.
Advice for today’s design students
Marie emphasizes that students should ask plenty of questions, both about design and the industry. She points out that the transition from a study environment to working alone as a freelancer, or as the only graphic designer on a team, can be abrupt. She encourages those who want to freelance to explore co-working spaces, as they can provide professional support, networks, and a valuable sense of community in everyday life.
– Trust the process, even if the design doesn’t click right away.
Related studies
Two-year programme
Graphic Design
The programme offers hands-on training that develops both creative and strategic visual communication skills. Through real-world projects, you'll gain practical experience that equips you for immediate entry into the workplace.
Online
Oslo, Kristiansand
Read more
One-year programme
Digital Marketing
Become a digital marketer and create measurable results through online ads, content marketing, SEO and AI tools. The programme focuses on strategic online marketing, analytics and social media.
Online
Oslo, Bergen
Read more
One-year programme
User Interface Design
An education that provides practical expertise in developing user-friendly designs. As the demand for well-designed digital products grows, so does the need for this expertise.
Online
Read more
