Noroff currently offers two exciting study programmes for aspiring marketers: Digital Marketing and Video Marketing in Social Media.

Although both courses share many similarities, they also have their own unique focuses. So which one is best for you?

What Are the Programmes About?

Studying Digital Marketing is perfect for those who want to go straight into working as a digital marketer. Here you will gain in-depth knowledge of digital advertising, search engine optimisation, content marketing and analytics. Developing strategic and targeted online marketing, particularly through social media, is the main objective.

Video Marketing in Social Media focuses on the training of experts in the field of video marketing. The education is tailored to platforms such as Facebook, Instagram, TikTok, and YouTube. As the popularity of video content on social media grows, so does the demand for experts in the field.

Who Should Apply?

Two of the programme leaders have given us some tips on who they think should apply for the programmes. Jøran Gamman and Marna Haskins are the programme leaders for Digital Marketing and Video Marketing in Social Media respectively.

- A typical student in digital marketing is curious to understand how the world, communication, marketing, and trends are interconnected, says Jøran.

He further explains what students in the program can expect.

- We have a strong focus on how to practice marketing in real life, and we collaborate with leading companies to provide students with relevant education and experience. Our students are highly sought after in the market, and we work hard to equip our students with updated knowledge of digital marketing.

In the video marketing in social media program, students are often characterized by creativity and being good storytellers.

- The program is great for creative people who want to learn how to make attention grabbing videos that tells good stories to the audience. Also, individuals that is looking to grow their businesses in the social media realm by using of video, says Marna Haskins.

For those who want a versatile approach to digital marketing, with the opportunity to work on different aspects of online marketing, digital marketing may be a good choice. If you have a particular interest in video production, editing, and storytelling, and want to become an expert in the field, social media video marketing could be the perfect choice for you.

Exciting Career Opportunities

Both programmes provide a solid understanding of digital marketing, but from different perspectives. Digital Marketing focuses broadly on digital strategies, while Video Marketing specialises in the production and distribution of engaging video content. However, both programmes lead to exciting career opportunities in marketing.

To read more about possible career paths, take a look at Ole, who landed a job as a video journalist after studying video marketing in social media and Elise, who works as a content producer with a degree in digital marketing.

Both Video Marketing in Social Media and Digital Marketing can be studied online, while Digital Marketing is also available on campus in Oslo, Bergen, Kristiansand, and Stavanger.

Related studies

Digital Marketing study program in English

Digital Marketing

Enter the world of digital marketing and deliver measurable results through digital advertising, search engine optimisation, content marketing and analytics. This programme focuses on strategic and targeted online marketing and social media practices.

  1 year
  Available online
  Oslo, Bergen, Kristiansand, Stavanger
  Professional Degree upon completion
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Video marketing in social media, education

Video Marketing in Social Media

Hands-on education that teaches you how to create engaging video content for platforms such as Facebook, Instagram, TikTok and YouTube. Today, there is a high demand for marketers with video production skills.

  1 year
  Online Studies
  Professional Degree
Read more