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Jessie Rudd has worked as a technical business analyst, data analyst, reverse engineer, coder etc. for much of her career. In these various roles, she was responsible for combining data analysis assignments and researching new technologies. She holds training in IT (computer management) and has been exposed to several industries over the past 10 years, including BI, financial services, retail, market research, as well as corporate functions such as call centres, human resources, and IT. This broad experience allows her to grasp the complexity attached to converting data into intelligence. She has a passion for investigating new technologies and making others aware of them, as well as finding the most efficient tools for successfully undertaking a required task.