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Shelby Mace was born and raised in South Africa and has recently relocated to Norway. She has a BCom Marketing Management degree, majoring in Industrial Psychology, which focused on learning how to build brands, drive advertising campaigns and tap into the power of e-commerce whilst understanding the consumer's psychology and behaviour. 

Shelby has worked as a Marketing Coordinator in the retail industry as well as within the events industry, with her passion for the field coming from the endless amount of learning that marketing brings, with the way it is constantly evolving in line with life and technology.