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Prof. Melius Weideman Ph.D.
- Professor, Digital Marketing
Prof. Melius Weideman is the founder and leader of WARC - the Website Attributes Research Centre at CPUT in Cape Town. His research interests were initially focussed on computer viruses, but after 1994 the Internet, and specifically search engines started fascinating him. He graduated with a Doctorate in Information Science from the University of Cape Town in 2001, and numerous of his publications have seen the light since then on topics including website visibility, website usability, search engines, Internet marketing and information retrieval.
Melius has a strong international presence, and has delivered many international guest lectures and plenaries over the years. He has been invited by various European universities as Guest Professor, presenting sessions ranging from short lectures to semester courses (5 European credits). During 2007 he was chosen from 40 international applicants to become the first Fellow at the Munich University of Applied Sciences. In mid-2008 he spent three months teaching at this university. Campus02, in Graz, Austria invited him to do two workshop series on Internet Marketing through Websites in 2008. He also spent 3 months at MUNI in Brno, Czech Republic, (2012/2013) on an Erasmus Mundus Scholarship.
He was appointed as an Associate Professor in 2004, and a full Professor at CPUT in 2008, and is an NRF rated researcher.
Melius lives in Protea Valley near Cape Town, enjoys spending time with his family and for recreation cycles, reads and is an avid amateur photographer. He has completed 22 (consecutive) Argus Cycle Tours, four Double Centuries and 1.5 ABSA Cape Epic tours.
His research work and outputs are described on www.web-visibility.co.za.