Ecommerce: Data Analytics

Are you looking to enhance your Ecommerce capabilities? In this self-paced online course, you can learn how to leverage data analytics for your online business without the need for coding expertise.

About the course

Data analytics is crucial to managing and optimising sales through online channels, particularly for Ecommerce stores. This course will provide you with the skills to create data collection touchpoints, install tools for data analytics, test and collect analytics from your site, and present findings in a visual report.

As online purchases become increasingly prevalent, understanding how to leverage data is essential for making informed decisions and optimising your online store. Tailored for small business owners, start-up founders, and digital marketers, this course introduces the fundamentals of data analytics for ecommerce. You will learn a range of foundational topics, including data collection, testing methodologies, business analysis, and reporting and visualisation.

The curriculum is designed to be practical and hands-on, ensuring that participants develop a solid understanding of the tools and techniques used in data analytics for ecommerce. You will learn how to create data collection touchpoints, install and use various data analytics tools, and conduct tests to gather valuable insights about your customers and their preferences. This will enable you to make data-driven decisions to enhance the user experience and drive sales growth for your ecommerce store.

Throughout the course, you will also explore key concepts in the ecommerce landscape, learn about different data types and sources, and understand how to use Google Analytics and other tools to analyse your store’s performance. In addition, you will gain the ability to communicate your findings effectively through reporting and visualisation, ensuring that you can translate data-driven insights into actionable strategies for your business.

The course is designed to be self-paced, allowing participants to learn at their own speed and convenience. No prior programming skills or knowledge are required, making it suitable for anyone looking to gain a practical understanding of data analytics for ecommerce. By the end of this course, you will be well-equipped to apply data analytics to your existing or new ecommerce store, driving growth and success in the ever-evolving digital landscape.

Course information

Where:The course is available online so that you can study from anywhere.

When: Enrol anytime and learn at your own pace.

Duration and extent:Self-paced online course (video lectures, interactive quizzes, and practical assignments).

Price: Free

What you will learn:

  • The role of data analytics in Ecommerce management and the overall consumer experience.
  • How to identify consumer needs and preferences through data analysis.
  • Creating data collection touchpoints and installing essential tools for data analytics.
  • Testing and collecting analytics from your Ecommerce site.
  • Presenting findings in a visually appealing and easily digestible report.